With election season in full swing and candidates doing door to door canvassing every weekend, I am getting nosy and want to know what campaign literature campaigns are putting out. I was able to get my hands on the walk piece for Humberto Peraza, the leading Dem in the CV City Council race. He has raised a lot of money and is the favorite to win this race. I expected and hoped he would have a nice walk piece and when I finally got it, I was very impressed to see what Peraza’s campaign put out.

PAGE 1 of PERAZA WALK PIECE
PAGE 2 of PERAZA WALK PIECE

Peraza knows Campaigns 101. A lot of first time candidates get it wrong and list a bunch of boring stuff and are off message. Peraza gets it right the first time with a well designed walk piece that includes several of the “must have” pictures and his to-the-point message of why CV needs to elect him: Jobs, Public Safety, Quality of Life, Traffic & Transportation and Veterans. But I think I liked the “must-have” pictures more. Peraza is well known in the political community but for some reason I had never seen his wife. His cute kids? Seen ‘em on his FB page. His wife? Nowhere to be seen until her debut on his walk piece. Cute All-American family. I think it will resonate with voters when they see him as a family man instead of just a young on-the-rise leader.

If you have any copies of campaign walk pieces, mailers or campaign speeches caught on video, send them my way at pepe@bluesd.com and will post it up on the blog with my thoughts.